The New Essential Perk: How Mobility-as-a-Benefit Tackles Top Workforce Challenges

Mobility-as-a-Benefit (MaaB): The Employee Perk That Actually Matters

The modern workforce is evolving rapidly, and so are employee expectations. Gone are the days when a gym membership or free lunch was enough to keep employees engaged. Today’s workforce seeks benefits that fit into their daily lives, reduce stress, and provide real value. Meanwhile, businesses face mounting challenges—burnout, high turnover, engagement struggles, and the shift to remote work. The good news? There’s a solution that addresses these challenges: Reach Mobility-as-a-Benefit (MaaB).

1. Employee Burnout: A Hidden Productivity Killer

Burnout isn’t just a buzzword—it’s a growing crisis. Long hours, high expectations, and financial stress take a major toll on productivity and morale. Many employees, especially in hourly or lower-wage roles, spend a significant portion of their income on essentials like mobile plans, adding unnecessary financial pressure.

Reach MaaB alleviates this burden by providing flexible, employer-sponsored mobile plans that reduce out-of-pocket expenses. With no contracts, hidden fees, or unnecessary complexities, employees get a benefit they actually use—helping them feel supported, engaged, and less stressed.

2. The High Cost of Turnover: Retain Talent with Relevant Perks

Turnover is expensive and disruptive, especially in high-churn industries like retail, hospitality, and customer service. Recruiting, onboarding, and training new employees can take months and cost between $2,000 to tens of thousands, depending on the role, market and timeline.

One of the most effective ways to boost retention? Providing benefits employees actually care about. With Reach MaaB, businesses can offer a perk that enhances both work and personal life—unlimited talk and text, 5G speed, and flexible plans. When employees see that their employer values them, they’re far less likely to seek opportunities elsewhere.

3. Life at Work and Beyond: Ensuring Seamless Connectivity

While most frontline jobs require an employee to be on site, some hourly positions, such as customer service representative or home health aid, require remote connectivity. Poor or unreliable internet access can hinder communication, reduce productivity, and leave remote employees feeling disconnected. Connectivity challenges can also lead to challenges with employees commuting to work, leading to unplanned absences and scheduling headaches.

Reach MaaB ensures seamless connectivity with unlimited data, high-speed 5G, and simple self-service tools. Whether employees are working from home, commuting, or simply enjoying time off, their phone is an essential part of everyday life.

4. Employee Engagement: The Key to High Performance

Employee engagement drives productivity, innovation, and retention. But when benefits feel generic or disconnected from daily needs, engagement suffers. While employees may appreciate branded company swag (hello, travel coffee mug!), it doesn’t improve their quality of life or alleviate financial burden.

MaaB is a practical, high-impact benefit that employees use every day—for business calls, video meetings, or personal communication. The perk can be extended to family members and assist with caring for an aging parent, for example. Providing a relevant, everyday perk shows employees that their employer understands their needs, reinforcing a sense of value and belonging.

5. Cost Management: Flexible Benefits Without Ballooning Expenses

With healthcare costs rising yearly, companies struggle to balance competitive benefits with cost control. HR managers have numerous objectives that sometimes feel at odds — engage employees, reduce turnover, and manage employee-related costs. What’s the answer?

Reach MaaB offers a cost-effective, scalable solution with no contracts, no minimums, and usage-based flexibility. Employers can provide a meaningful benefit without unpredictable expenses or costly overhead, ensuring a high return on investment while boosting employee satisfaction.

Conclusion: The Future of Employee Benefits is Mobile

The workplace is evolving, and so should employee benefits. As businesses navigate challenges like burnout, turnover, and performance, they need solutions that address these issues in a meaningful way and resonate with today’s diverse, hyper-connected workforce. Reach MaaB isn’t just a perk—it’s a strategic tool that enhances employee well-being, retention, and connectivity.

Discover how Reach MaaB can transform your employee benefits strategy. Learn More