Unlocking What’s Next: The Latest Evolution of Reach APIs for Telecom Innovation

We’re absolutely thrilled to introduce Reach OpenAPI Explorer 2.0—our most powerful, expanded API library yet.

For some time now, we’ve heard brands say the same things: you need to deliver high-quality customer experiences, have processes that can adapt to your business's ever-changing needs, and streamline your operations to reduce complexity. Basically, you want a solution that simplifies the tough, time-consuming parts of your business. And that is exactly what Reach OpenAPI Explorer 2.0 is built to do. 

“This isn’t just about solving today’s challenges,” says Harjot Saluja, CEO of Reach. “It’s about equipping you to adapt, innovate, and shape the future. These APIs set a new standard for flexibility in telecom.”

Whether you’re launching a game-changing MVNO, transforming your broadband offerings, or scaling fixed wireless operations, Reach OpenAPI Explorer 2.0 can adapt to your needs and grow with you. 

Why Telecom Needed API Innovation

Telecom operations are rarely smooth sailing. From tangled integrations to outdated tools that just don’t scale, managing growth in this industry often feels like steering through a storm. The brands we’ve partnered with across numerous verticals—including ISPs, FinTechs, Retailers and Celebrity/Talent—had similar requirements. They wanted complete control over their end users experience, but they didn’t want to have to build everything from scratch.

“Our 2.0 release opens up endless possibilities for telecom brands,” says Avi Chopra, VP of Engineering at Reach. “It’s all about giving you the flexibility to customize how you run your operations and integrate what you need, without hitting a wall. It’s not just about providing tools, it’s about making your job easier and more rewarding.” 

From enabling seamless subscription management to powering network-level integration, we’ve created something built for telecom brands who are ready to operate on their own terms. In fact, 90% of telecom leaders believe that API flexibility can significantly boost customer satisfaction and efficiency, which is something we've specifically targeted with this latest release.

Reach APIs Are The Engine Behind Telecom Growth 

This is more than just a set of APIs, it’s your passport to innovation and control. With Reach OpenAPI Explorer 2.0, creating entirely new telecom plans, automating billing, and customizing your customer journey becomes as easy as turning on a light. It doesn’t matter if you’re launching an MVNO to disrupt your market or scaling broadband services in remote areas, we’ve made sure these APIs provide seamless integration and adaptability. 

“Innovation should be easy,” says Harjot. “APIs have long been part of telecom and Reach, but what makes Reach OpenAPI Explorer 2.0 truly exciting is its accessibility. We’ve built a platform where any developer—at any company size—can harness powerful APIs to create groundbreaking connectivity experiences.”

And that’s exactly what we’ve delivered. 

Our step-by-step documentation and transparent design empower developers to quickly build what they need, without being buried in complexity. In fact, companies using APIs experience 57% faster integration, which means you can reduce time-to-market and accelerate your growth.  

“And yes, we’ve built this for both the super-techies and the casual techies,” says Avi. “Our focus was on making the APIs not just powerful, but also intuitive—ensuring that any developer can easily integrate and innovate.”

Built for Builders. Loved by Innovators 

Reach OpenAPI Explorer 2.0 focuses on flexibility and versatility. Here’s how it can help you grow: 

  • MVNOs: Ready to shake up the market? Launching a new MVNO has never been easier. Customize your mobile plans, automate billing, and create customer experiences that feel personal, without the headaches of outdated systems. 

  • Broadband Providers: We know you want to improve operational efficiency while keeping your customers happy. Our APIs help you do just that—by streamlining subscription management, offering easy bundling options, and allowing you to scale your service with ease. 

  • Fixed Wireless Providers: Expanding into areas that traditional broadband can’t reach? Our flexible APIs make it easy to scale, integrate with multiple networks, and provide reliable service where it’s needed most. 

Reach APIs deliver the tools to transform how you work. And we haven’t stopped there. We understand that flexibility isn’t just a nice-to-have, it’s the backbone of modern telecom growth. These APIs are designed to integrate effortlessly, enabling multi-carrier scalability and helping your business stay ahead, no matter the pace. 

Why Reach APIs? 

Because Reach OpenAPI Explorer 2.0 gives you total control over your operations without locking you into rigid or outdated systems. From managing billing and subscriptions to orchestrating customer communications, everything is within your reach, your way. 

  • Full Flexibility to customize how you run your billing, subscriptions, and customer service. No more one-size-fits-all solutions. 

  • Whether you’re launching a new service or expanding operations, our APIs let you scale up quickly and easily without friction. 

  • Free your team from endless manual processes. Our APIs automate the tough stuff so you can focus on serving your customers. 

  • Provide the seamless, high-quality service your customers expect no matter how your business grows. 

  • Speed up your integration time and hit the ground running. The faster you launch, the faster you can start growing. 

Ready to Scale and Innovate? 

The future of telecom belongs to the innovators. Reach OpenAPI Explorer 2.0 empowers brands like yours to take control and drive the industry forward. 

We’re ready to help you move faster, scale smarter, and innovate effortlessly. The tools are here, the potential is endless, and we’re ready to support your ambitions every step of the way. 

Let’s build the future of telecom together. Get in touch

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