Everyone’s saying “broadband” and “5G home internet” like they’re the same — they’re not. This post breaks down the real difference between FWA and wired broadband, and why the most competitive ISPs are bundling both.

We’re absolutely thrilled to announce the launch of Reach’s API suite, a powerful new way for telecom brands to innovate and scale beyond the limits of legacy systems. 

For some time now, we’ve heard brands say the same things: you need to deliver high-quality customer experiences, have processes that can adapt to your business's ever-changing needs, and streamline your operations to reduce complexity. Basically, you want a solution that simplifies the tough, time-consuming parts of your business. And THAT is exactly what our API suite is built to do. 

In the ever-evolving landscape of telecommunications, small and medium-sized businesses (SMBs) face unique challenges. Operating within tight budgets, they often have to balance essential service needs with the reality of limited financial resources. Smaller teams mean that staff are frequently stretched thin, managing not only the daily operations but also multiple vendor relationships and service contracts, which can be a drain on both time and energy.