Mobile for Retail

The branded credit card
was the last great leap.
Branded mobile is next.

Branded credit cards gave retail brands something loyalty points never could: a monthly financial relationship. Branded mobile does the same thing - but it's the line your customers use 150 times a day, not once at checkout.

What's included at $0
Branded storefront White-labeled mobile app Customer self-service portal Reach Central back-office SIM + eSIM activation Billing engine Payment processing L2/L3 support from Reach Lifecycle comms (onboarding, billing, alerts) Reporting & dashboards Standard APIs (loyalty/POS integration)

Available add-ons
SSO for agents & customers Product bundle integration Custom app hosting Custom homepage
The Member Experience

They pay their membership.
They live your brand.

Your customers don't just get a phone plan - they get a mobile membership that keeps your brand in their daily life. Manage their account, check their data, redeem exclusive perks - all inside your app, all under your name.

9:41●●● ▲▼ ■■
JD
Good morning
John Doe
2 lines
Cove Mobile
Member Unlimited
iPhone 15 Pro Max
18.5
GB
JD
John Doe
Unlimited Plus
Primary
ND
Nick Doe
Unlimited Plus
$79.00
$15 bundle discount
Due Apr 1
Mobile + Internet
Account & Lines
Cove Perks
Earn points on every mobile bill
Free Coffee Monthly
One free drink at any location
🏷️
5% Back on Every Purchase
Applied automatically at checkout
🚚
Free Delivery - Always
No minimums. No exceptions.
🎂
Birthday Surprise
Special offer unlocks on your day
🎟️
Early Access Events
Exclusive to mobile members
Perks & Rewards
The Problem

Points programs filled
the loyalty gap. Briefly.

The tools retail has relied on - points, punch cards, discount emails - were built for a different era. Your customers are more informed, more distracted, and have more options than ever. The brands pulling ahead aren't running better promotions. They're owning a service relationship their customers pay for every month.

The Engagement Gap
Your customers enrolled in your loyalty program. They just don't use it. Points collect, apps get deleted, emails go unread. Enrollment is not engagement - and most retail loyalty programs have one without the other.
The Discount Trap
Every time you discount to win a customer back, you teach them to wait. Price-based loyalty is a race to the bottom - it compresses margins without building genuine affinity. You're not earning loyalty. You're renting it.
The Credit Card Benchmark
Retail brands with branded credit cards found the answer: a monthly financial relationship that keeps your brand in a customer's wallet and creates switching friction that no promotion can undo. Branded mobile is the same idea - for a device they carry with them everywhere, paid monthly, in your name.
From the Blog The Retail Loyalty Playbook: what the best brands are doing differently
Why Mobile

The next-generation
branded credit card.

Branded credit cards gave retail its most powerful loyalty tool: a monthly financial relationship that no competitor could simply discount away. Branded mobile does the same - on a device your customers carry everywhere, all day.

A membership, not a transaction

Branded credit cards work because customers pay a bill every month - and that bill has your name on it. Branded mobile is the same mechanic. Your customers pay their monthly plan, your brand is the relationship, and that relationship compounds over time.

✗ Episodic purchases
✓ Monthly membership

In their pocket, not just their wallet

A branded credit card lives in a wallet - used occasionally. A branded mobile plan lives on a phone - used constantly. Your brand becomes part of how your customers navigate their day, not just how they pay at checkout.

✗ In their wallet, occasionally
✓ In their pocket, always

Stickiness no promotion can undo

People don't switch their phone plan because a competitor runs a sale. When your brand is their mobile provider, you're no longer competing in the discount game - you're in a different category entirely.

✗ Discount-driven loyalty
✓ Service-based membership
Built for retail brands

Your brand.
Your membership.
Your rules.

Reach provides the infrastructure. You run the program. Just like a branded credit card lets you set the rewards, the tiers, and the perks - branded mobile gives you full control over the membership experience your customers see.

🎨
Your brand, end to end
Your logo, colors, app name - customers see you, not us
💳
Membership tiers & pricing
Design the plans that make sense for your customer segments
🎁
Exclusive member benefits
Tie your best offers, discounts, and rewards to membership tiers
🏪
In-store & online enrollment
Sign up members at the register, on your site, or through your app
📊
Member insights & reporting
See who's enrolled, how they engage, and what's driving growth
The math: A retail brand with 500k loyalty members converts 3% to a $35/mo mobile plan = $6.3M in new ARR. Mobile members spend more in-store, churn at a fraction of the rate of loyalty-only customers, and refer at higher rates - before a single discount is offered.
Powered by ECHO

This is ECHO - the platform behind your branded mobile membership.

ECHO is Reach's turnkey MVNO engine. Storefront, billing, white-labeled app, SIM activation, and back-office - fully deployed under your brand. Your customers see your name. You see the revenue and the retention data.

Explore ECHO →
$0to launch
25+MVNOs live
100k+subscribers
How It Works

Launch in weeks.
Grow for years.

You don't need to build a mobile company to offer branded mobile. Reach handles everything behind the scenes - you focus on your members and your brand.

1

Launch your branded membership - fast

Reach stands up your branded mobile program with everything your customers need: enrollment, activation, billing, and support - all under your name. Most retail brands are live within weeks, not months.

2

Start with your most loyal customers

Offer it first to your top-tier loyalty members or highest-value shoppers - the people most likely to want deeper engagement with your brand. Get real data on adoption before rolling it out broadly.

3

Connect it to your loyalty program and store systems

As your membership grows, integrate Reach with your existing loyalty platform, CRM, point-of-sale, or e-commerce stack - so mobile membership and in-store rewards work as one seamless program.

4

Expand - new tiers, new markets, new member benefits

As your membership grows, introduce new tiers, launch in new regions, add family plans, or bundle additional services. The program grows with your ambition.

One program. It just gets more valuable - for you and your members - over time.
Ready to build yours?

See what a branded
membership looks like
for your customers.

Tell us about your loyalty program and your customers. We'll show you what a branded mobile membership could look like for your brand - and what it would take to launch.

Cheat Code Activated
$0
to launch branded mobile

You found the secret.

Most retail brands spend months figuring out what you just unlocked. Reach Platform launches your branded mobile membership for $0 upfront.