CONNECTIVITY USE CASESBroadband, fixed wireless, failover connectivity, IoT—these aren't legacy products. They're modern services customers expect, and Reach makes them launchable without rebuilding your entire stack. Whether you're defending existing internet customers, entering new markets, or protecting mission-critical locations, connectivity becomes a revenue driver—not just infrastructure.
Modern internet under your brand.
Homes need it. Businesses depend on it. Devices run on it. Yet most connectivity services feel outdated, over-priced, or unreliable.
The opportunity: Launch a modern connectivity brand that customers actually want—backed by infrastructure you don't have to build.
Internet isn't commodity. It's the foundation of everything else.
WHY CONNECTIVITY MATTERS
Reach handles the operational backbone. You own the brand and the margin.
WHO LAUNCHES CONNECTIVITYFive proven motions.
Different organizations launch connectivity services for different strategic reasons. Each motion is production-ready on Reach.
Broadband & Fiber
For: ISPs relaunching legacy brands, municipalities, and new market entrants
The Motion: Launch or relaunch residential and business internet with modern billing, self-service portals, and flexible plans. Clean up legacy systems or stand up flanker brands.
What You Launch: Fiber-to-the-home (FTTH), cable broadband, or hybrid fiber-coax (HFC) internet services under your brand. Your pricing. Your customer experience.
IoT Connectivity
For: Device manufacturers, fleet operators, smart infrastructure, and sensor networks
The Motion: Connect devices at scale with clean provisioning, lifecycle management, and predictable billing. No carrier negotiations. No telecom complexity.
What You Launch: Cellular connectivity for devices—vehicles, sensors, equipment, or infrastructure. Activate, monitor, and deactivate from one platform.
Fixed Wireless
For: ISPs expanding footprint, rural providers, and rapid market entrants
The Motion: Enter new markets fast without laying fiber or cable. Deploy fixed wireless internet where infrastructure investment doesn't pencil—or where speed matters more than trenches.
What You Launch: Fixed wireless access (FWA) with professional installation, customer equipment, and ongoing support. Launch in weeks, not years.
Converged Bundles
For: ISPs, cable operators, and service providers with existing customers
The Motion: Sell internet + mobile together under one brand, one bill, one customer experience. Bundles drive higher ARPU and 2–3x better retention than standalone services.
What You Launch: Combined internet and mobile plans that customers can buy, manage, and pay for in one place. Seamless upgrades, downgrades, and add-ons.
Continuity Connectivity
For: Enterprises, healthcare, retail, logistics, and mission-critical operations
The Motion: Protect uptime when primary connectivity fails. Continuity connectivity keeps locations online during outages or degradation, without manual intervention or complex setups.
What You Launch: Always-on backup connectivity with automated failover and centralized monitoring to keep critical systems online.
Everything required to launch and sustain connectivity
WHAT YOU GETNetwork & Activation
Pre-negotiated carrier and ISP partnerships
Activation, provisioning, and install logistics
Equipment sourcing and fulfillment
Network monitoring and uptime SLAs
Intelligence & Optimization
Real-time service health monitoring
Adoption and usage analytics
Churn risk signals
Revenue tracking and forecasting
Compliance & Operations
Billing, tax, and regulatory compliance
Identity verification and fraud controls
Customer support and escalation paths
Agent tools and dashboards
WHAT YOU CONTROLThe service experience stays yours.
You control:
Brand, messaging, and positioning
Support model and communication style
Installation options and customer equipment
Pricing, service tiers, and eligibility
Reach enforces your rules in real time.
Outcomes tied to your motion.
WHERE THIS LANDSBroadband & Fiber
Modernized brand. Higher ARPU. Reduced operational overhead.
Fixed Wireless
New market entry without infrastructure risk. Fast revenue.
Converged Bundles
2–3x better retention. Higher household ARPU. One brand, one bill.
Continuity Connectivity
Uptime protection. Reduced downtime costs. Distributed resilience.
IoT Connectivity
Device-level revenue. Scalable provisioning. Clean lifecycle management.
NEXT STEPSSee connectivity under your brand.
Book 20 minutes to explore the connectivity motion that fits your business.