FIXED WIRELESS ACCESS

Emerging brands and new market entrants need to reach customers where fiber and cable can’t go. Fixed Wireless Access (FWA) lets you launch high-speed internet in underserved or hard-to-reach areas—without the cost, complexity, or delays of traditional infrastructure.


Reach makes FWA production-ready, so you can serve new segments and grow your footprint with confidence.

Last-mile internet, delivered fast.

Schedule a Demo

Expand your reach—no trenches required.

WHO THIS IS FOR

Footprint Extension

  • Enter adjacent or underserved markets where wireline isn’t viable

  • Launch FWA as a complement to existing broadband services

  • Test demand before investing in heavy infrastructure

Competitive Response

  • Counter national FWA offers (T-Mobile, Verizon, etc.) with your own branded service

  • Retain and win back households at risk of churn

  • Differentiate with local support and flexible plans

Emerging Brands & New Entrants

  • Launch as a new ISP or digital-first brand without legacy baggage

  • Serve niche or local segments with modern, wireless-first internet

  • Stand up a new offering in weeks, not quarters

Full-stack FWA, ready to deploy.

WHAT REACH DOES

Reach handles the operational complexity of fixed wireless so you can focus on growth and customer experience.

Subscriber Provisioning

  • Service address qualification (coverage maps, signal strength)

  • Customer equipment shipping and tracking (routers, CPE)

  • Self-install flows and professional install scheduling

  • Network activation and device registration

Billing & Revenue

  • Usage-based, tiered, and flat-rate billing

  • Equipment rental or purchase options

  • Pro-rated billing for partial months

  • Payment processing and tax calculation

Customer Experience

  • Branded web and mobile portals

  • Self-service troubleshooting tools

  • Support escalation workflows

  • Agent dashboards and network performance reporting

Network Integration

  • Integration with carrier FWA networks (T-Mobile, Verizon, AT&T)

  • SIM/eSIM provisioning for FWA gateways

  • Signal quality monitoring and troubleshooting

  • Data usage tracking and policy enforcement

Go live in weeks—not years.

HOW LAUNCH WORKS

Launching FWA with Reach is fast and straightforward.

Reach enables ISPs and new entrants to innovate and scale quickly, without the constraints of outdated systems or processes.

  • Pre-integrated billing, provisioning, and customer experience

  • Branded portals and self-service tools available immediately

  • Dedicated onboarding and migration support

  • Launch new markets or offerings in weeks, not quarters

  • Transition at your own pace—no disruptive cutovers

  • Modern, cloud-native platform replaces fragmented legacy infrastructure

WHAT YOU CONTROL

Your brand, your pricing, your go-to-market.

You control:

Service tiers (speed, data caps, unlimited)

Channel strategy (direct, retail, door-to-door)

Service areas and coverage zones

Equipment strategy (self-install, pro install, BYOD)

Pricing and promotional offers

Equipment strategy (self-install, pro install, BYOD)

Reach enforces your business rules across provisioning, billing, and support.

Market entry without infrastructure drag.

WHERE THIS LANDS

For ISPs, branded mobile delivers outcomes leadership actually cares about:

Faster Market Entry:

Launch in 30–60 days vs. 12–24 months for fiber builds.

Expanded Serviceable Market:

Reach customers in areas where wireline economics don’t work.

Competitive Positioning:

Launch your own FWA to compete with national home internet offers.

Lower Infrastructure Risk:

Test market demand before committing to wired infrastructure.

What you need to know about FWA.

TECHNICAL CONSIDERATIONS

Coverage & Signal Quality

FWA performance depends on carrier coverage. Reach integrates coverage maps and signal strength checks into the ordering flow.

Data Usage & Policies

FWA often includes data caps or deprioritization thresholds. Reach handles usage tracking, notifications, and enforcement.

Network Failover

FWA can be bundled with wireline services as backup/failover. Unified billing and support for multi-service households.From there, churn isn't a surprise—it's a timing issue. Save offers get expensive. Retention becomes reactive. ARPU flattens while acquisition costs climb.

Equipment Management

Supports both carrier-provided gateways and third-party CPE. Equipment tracking, shipping, and returns are built in.

NEXT STEPS

See what FWA infrastructure looks like.

Whether you’re extending your footprint, entering new markets, or launching as a new brand—Reach makes FWA production-ready.

Learn more