How Mobility-as-a-Benefit Keeps the Mobile-First Workforce Engaged

Employee burnout. High turnover. Rising costs. The churn is real, and it’s hitting your bottom line hard. You’ve tried everything—extra vacation days, wellness programs, “Free Lunch Fridays”—but they’re not moving the needle. Enter Mobility-as-a-Benefit (MaaB): a company-branded mobile plan that saves employees money while delivering measurable value for your business.

A Mobile-First Workforce Needs Mobile-First Benefits

A Firstup report reveals that 60% of employees already rely on mobile apps for work. But mobile connectivity isn’t just for getting the job done—it’s a lifeline in every aspect of your employees’ lives. From grocery deliveries to rideshares and staying in touch with loved ones, their phones are indispensable.

Here’s the big question: What if you could tap into the significance of mobility to strengthen employee loyalty and engagement?

Why MaaB Works (And Why You Need It)

Your employees want perks that are practical, impactful, and relevant to their daily lives. They’re not asking for nap pods or a granola buffet anymore—they want benefits that matter. MaaB delivers.

With MaaB, your team gets more than a mobile plan. They gain a tool that empowers their work and personal lives while staying connected to your company. Whether they’re reaching clients or managing their schedules, MaaB enhances productivity, engagement, and satisfaction.

But it’s not just about making life better for employees. MaaB makes life easier for you too. Employee turnover is one of the costliest challenges businesses face, with Gallup estimating replacement costs at up to 2x an employee’s annual salary. MaaB helps reduce churn, turning employees into brand advocates and improving retention—all without complex contracts or steep upfront investments.

Scalable for any business, MaaB grows alongside your company, whether you're scaling a startup or managing a large enterprise.Your employees want perks that are practical, impactful, and relevant to their daily lives. They’re not asking for nap pods or a granola buffet anymore—they want benefits that matter. MaaB delivers.

Why Your Team Will Love MaaB

MaaB isn’t another benefit that collects dust. It’s a benefit employees actually use—every day.

Here’s what your team gets with their company-sponsored mobile service:

  • Unlimited talk and text

  • Lightning-fast 5G service

  • 24/7 customer support

  • The option to bring their own device (BYOD) or purchase a new phone

And let’s talk about savings. Mobile plans can eat up a significant portion of an employee’s paycheck, with minimum-wage earners spending 10% of their earnings just to stay connected. MaaB helps offset these costs through automatic discounts or employee-sponsored plans.

MaaB also strengthens your employer brand. With customizable digital swag that reflects your company’s values, MaaB reinforces your commitment to employees in a tangible way.

How MaaB Saves You Time and Money

Managing employee perks shouldn’t feel like a full-time job. MaaB is built to be effortless and fully turnkey—perfect for HR teams of any size, even a team of one! From day one, we handle the setup, logistics, and technical support—so your team can stay focused on core business priorities.

MaaB adapts to your company’s unique needs and budget. You can choose to:

  • Cover all costs for employees, offering a fully paid mobile benefit.

  • Share costs with employees by subsidizing a portion of the plan.

  • Support flexibility by paying for the employee’s primary line while allowing them to extend the benefit to additional lines for family members at their own expense.

This customizable approach ensures MaaB works for companies of all sizes, delivering meaningful value without exceeding your budget. And because employee retention is one of the most valuable returns on investment, it’s an easy decision for any company looking to maximize impact without the complexity.

The Future of Employee Benefits

MaaB isn’t just for companies trying to keep up with the latest trends. It’s for those investing in real, valuable benefits that retain top talent.

Whether you're a high-turnover business, a small but growing startup, or a tech company looking to create new value for your clients, MaaB is the solution. It’s time to leave behind old-school perks and embrace benefits that matter. Get in touch to see how MaaB can enhance your employee experience, reduce turnover, and improve your bottom line.

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