For today’s frontline workforce, mobile connectivity is a basic need — not a perk. Offering free or subsidized mobile service isn’t just generous; it’s a smart retention strategy that companies like McDonald’s are perfectly positioned to lead.

The modern workforce is evolving at a rapid pace, and along with it, the expectations of employees. Gone are the days when a gym membership or a free lunch was enough to keep employees engaged and loyal. Now, employees are looking for perks that fit into their daily lives, reduce stress, and truly support their well-being. Yet, businesses continue to face a range of persistent challenges, from burnout and high turnover to engagement struggles and adapting to the remote work revolution. The good news? There’s a solution that can help tackle many of these challenges at once: Mobility-as-a-Benefit (MaaB).