Stop guessing.
Start knowing.
Every Reach client gets 8 purpose-built dashboards from day one — covering your entire business, from the first website visit through subscriber activation, shipping, support, and retention. All configured. All connected. No data team required.
Used in production by MVNO operators across the United States.
8 dashboards. Every decision covered.
Most MVNO operators make critical decisions with incomplete data — or no data at all. Reach changes that. From the moment you launch, you have full visibility across every part of your operation.
Most MVNO operators spend more time gathering data than acting on it. Fragmented reports, manual exports, and no clear picture of what's actually driving subscriber growth — or killing it.
All 8 dashboards are configured and connected from day one — no data team, no integrations to build, no waiting. Your team wakes up every morning to a complete picture of their business.
Faster decisions. Clearer accountability. The ability to spot a problem in shipping or support before it becomes a churn event — and the data to fix it specifically, not just generally.
Know exactly where your customers come from — and where you lose them
Every Reach client gets a fully configured website analytics dashboard built on Google Analytics and surfaced through Looker Studio. It answers the questions your marketing and product teams ask every day: Which channel is driving actual purchases? Where are users dropping out of the checkout? What does our California mobile traffic look like compared to desktop users in Texas? The entire dashboard is cross-filterable — click any data point and every chart instantly recalculates for that segment.
The daily trend chart shows traffic volume colored by source, so you can attribute any spike or dip to a specific channel. The source/medium table beneath it ranks every acquisition channel by user share — your entire channel mix, ranked, in one view.
The U.S. choropleth map shades each state by user volume. Click any state and the entire dashboard — demographics, device type, funnel, traffic source — filters to that state only.
Critical for UX decisions. If your highest-traffic device type has the lowest checkout completion rate, that's a mobile UX problem — not a marketing one. This section gives you the data to tell the difference.
The most actionable chart in the dashboard. Every step where a user can drop off is tracked with a user count and a conversion percentage. The pattern of drop-offs tells you where to prioritise UX work, messaging changes, or checkout fixes.
See how you rank, what searches bring you traffic, and where to grow your organic reach
Every Reach client gets access to Google Search Console data integrated into their dashboard suite. Search Console is Google's own tool for monitoring how your website appears in Google Search — tracking impressions, clicks, click-through rates, and the actual search queries that bring users to your site. For any MVNO competing for mobile subscribers online, organic search visibility is a compounding growth lever. This dashboard makes it measurable.
Most MVNO operators focus their acquisition budgets on call centres and paid channels. Search Console shows what's working in organic — and more importantly, what searches your potential subscribers are running that you're not showing up for. Tracking impressions against clicks reveals whether your content is appearing but failing to convert — a title tag or description problem. Tracking position over time shows whether your SEO investment is actually moving your rankings. This isn't vanity data. It's the signal that tells you whether customers can find you when they're actively looking for what you sell.
With Search Console connected, your team can identify which plans and features people search for most (and build content around them), find queries where you rank on page 2 (and push them to page 1 with minor content improvements), understand which geographic markets are searching for MVNO services (and prioritise those in campaigns), and track whether a new landing page or campaign is generating organic impressions within days of launch. The data updates daily. Client access is provisioned directly to their Search Console property so they can explore it alongside their team.
Track every subscriber from purchase to activation — and understand exactly why some never make it
The Growth dashboard is the commercial heartbeat of Reach Central. It tracks the complete subscriber lifecycle: who bought a line, how many activated it, how many are still active today, and why the ones who left decided to go. It presents two parallel views — all-time base performance and a purchase-date cohort view — so you can always distinguish between what happened historically and what is happening right now.
Two rows of metric tiles. The top row shows all-time base performance across your entire subscriber base. The bottom row shows cohort performance — how lines purchased only within the selected date range are converting and retaining. Switch your date filter and both rows update instantly.
Full visibility into SIM inventory, shipping performance, and order fulfilment — end to end
The Operations dashboard tracks everything that happens after a subscriber clicks buy. Order volumes, pipeline health, on-time delivery against USPS SLA, how long each stage of fulfilment is taking, how many days of SIM stock remain, and where re-shipments are being triggered. If there is a problem in your physical supply chain, this dashboard surfaces it before it becomes a churn event.
Track every L2 ticket from creation to closure — and prove SLA compliance with data
The Support dashboard tracks every ticket raised to the Reach team — how many were created, how many closed, how quickly, whether SLA was met, and where in the workflow the open ones currently sit. Filterable across seven dimensions so any stakeholder can slice the data to exactly what they need to see.
Complete visibility into every customer interaction — across human agents, AI agents, and every channel
Reach is deploying Amazon Connect as the unified contact centre platform — replacing fragmented point solutions with a single omni-channel CCaaS layer that covers voice, WhatsApp, email, SMS, and web/app chat. The dashboards that come with it give supervisors and leadership real-time and historical visibility into every dimension of support operations.
Supervisors see a live view of the contact centre: which agents are available, busy, or offline; how many contacts are in queue and how long they have been waiting; conversation flow across all active channels; and average handle time per agent in real time. This replaces the supervisor's need to walk the floor or call individually — everything is visible on one screen, updated continuously.
The AI agent acts as the first interaction layer for every inbound contact. Its performance is tracked separately: what percentage of contacts does it resolve without escalation? For which query types does it hand off to a human agent? What is the average handle time for AI-resolved contacts vs human-resolved? Supervisors can review AI conversation transcripts and use evaluation dashboards to rate quality.
Amazon Connect unifies all support channels into a single platform. The conversation analytics dashboards show contact volume by channel, resolution rates by channel, handle time by channel, and escalation patterns. This answers the questions that matter operationally: which channels have the highest volume? Where is AI resolution most effective? Which channels generate the most re-contacts? And crucially — where are subscribers reaching out from when they have a problem with their service?
Amazon Connect includes built-in workforce management tools that use historical contact data and AI forecasting to predict future volume by channel and time period. Supervisors can use this to plan shift coverage, prevent queue buildups, and optimise agent utilisation. Rather than staffing reactively based on yesterday's volume, teams can staff proactively based on what the data predicts will happen tomorrow.
Growth, Operations, and Support in a single view — built for leadership and client QBRs
The Executive dashboard consolidates every KPI from the three core operational dashboards into a single page. It is designed for a leadership audience that needs the headline numbers without opening separate dashboards. Every metric shows the current value alongside the percentage change from last month — so direction of travel is visible at a glance.
See how you compare to the MVNO market — and know exactly where to close the gap
SmartSub is the only dashboard that puts your performance in market context. Every chart compares your metrics against aggregated, anonymised data from other MVNOs on the Reach platform. Green bars and lines represent your client. Pink bars and lines represent the MVNO network average. The gaps on each chart are not just interesting — they are a prioritised improvement roadmap.
The single most important comparison chart in SmartSub. P2A is the metric that determines how much of the revenue already captured through purchases actually converts into active, revenue-generating subscribers.
Channel diversification matters because different acquisition sources produce subscribers with different activation rates, different average revenue, and different churn profiles. This chart shows not just where your volume comes from but whether you have concentration risk.
All 8 dashboards.
Day one.
Configured. Connected. No data team, no integrations to build, no waiting. From the moment you launch with Reach, your entire operation is visible.