Reach for Retail — Partner Resources
Reach for Retail

Partner Resources · Retail

Your customers already spend $50–100/month on mobile. What if they paid you?

Retail brands that launch mobile under their own name don't just add a revenue line — they create the deepest loyalty loop in the industry. Here's what that looks like and how it works.

$50–100/mo
Your customers already pay this to Verizon or AT&T. Branded mobile means they pay you instead.
2–4× spend
Private label cardholders spend 2–4× more. Mobile creates the same recurring engagement loop — tied to their phone.
Years → weeks
Launch a fully branded mobile service on the timeline your business actually moves at.

What's in here

Everything we can share before an NDA — a plain-English explanation of how branded mobile works for retail, your demo environment, and the background reading to bring your commercial and technical team up to speed. Pricing, unit economics, and business cases follow once an NDA is in place.

Our Story

How Reach came to be — the problem we set out to solve, what we've built, and where we're going. Worth a read before the commercial conversation.

Understanding the opportunity

Branded mobile for retail — explained simply

You don't need to understand telecom to understand this opportunity. You just need to understand your customers — and what they're already paying for every month.

Think of it like a branded credit card — but bigger

You already know the branded credit card playbook. Private label cardholders spend 2–4× more because the card ties spending back to your brand. Mobile is that same idea, scaled up. It's a $50–100 recurring monthly payment your customers are already making — except right now they're making it to Verizon, T-Mobile, or AT&T. With Reach, they make it to you instead. And every time they pay their phone bill, open their app, or earn data rewards by walking into your store, your brand is the relationship they have with their phone.

Concept 01
What "branded mobile" actually means

You offer mobile service — calls, texts, data — under your own brand name, your own app, your own pricing. It looks and feels like your mobile carrier. It isn't — Reach runs the infrastructure behind it. Your customers just see your logo.

In practice: "[Your Brand] Mobile. Download our app. Sign up for a plan. Get 10GB free on your first month when you spend $100 in-store."
Concept 02
Why mobile beats a loyalty card

Loyalty points get forgotten. Mobile gets checked 96 times a day. When your brand lives on someone's phone — as their carrier, their data plan, their bill — you're in their pocket in a way no app or card ever achieves. It's not a loyalty mechanism. It's a daily utility you own.

In practice: Free data for walking into a store. Points earned by paying the mobile bill. Bonus data instead of discounts when they hit spend thresholds.
Concept 03
You own the brand — Reach runs the rest

You don't become a telco. You don't negotiate with carriers, manage network infrastructure, or hire engineers to build a billing system. You own the brand, set the pricing, and manage the customer relationship. Reach does everything behind the scenes — and you go live in weeks, not years.

In practice: You approve the product, pricing, and app design. Reach handles network, billing, SIM fulfilment, customer service tools, and compliance.
How it works — from decision to live customers
You decide to launch
Choose your brand name, plan structure, and loyalty tie-in. Reach handles the rest.
Reach builds your storefront
Branded website, app, and checkout — your colours, your name, your experience.
Go live in weeks
Not 12–18 months. Weeks. Your customers can sign up, activate a SIM, and start earning rewards immediately.
New revenue, deeper loyalty
Recurring mobile revenue you own. Subscribers who visit more, spend more, churn less.
The old way — if you tried to do this yourself
  • Negotiate directly with Verizon, AT&T, or T-Mobile — 12–18 month process
  • Build or license a billing platform, SIM management system, and customer app
  • Hire a telco engineering and ops team
  • Navigate FCC compliance, number porting regulations, and carrier agreements
  • $10M+ in infrastructure investment before a single customer signs up
The Reach way
  • One agreement with Reach. Carrier relationships are already in place.
  • Storefront, app, billing, SIM fulfilment, and agent tools are pre-built
  • No telco engineering team needed — Reach's platform team is yours
  • Compliance, number porting, and regulatory obligations managed by Reach
  • $0 infrastructure cost to launch. Live in weeks.
01 Your Demo Environment
End Customer View — Shop Mobile
A live retail-branded mobile storefront. Sign up, check coverage, activate a SIM, manage the account. This is exactly what your customers would see.
Siteshop-mobile-demo.reachmobile.com
Passwordmvno2026
Customer view
That's My Mobile — App Access
See the day-to-day customer experience on mobile. Log in with the demo credentials to explore as an active subscriber.
Username[DEMO-USERNAME]
Passwordmvno2026
App Store Google Play

What comes next: Once an NDA is in place you'll get access to: the unit economics model (prepared by Arul Prem Kumar — covers platform costs, per-subscriber earnings, VAS revenue, and wholesale network costs) and the Retail MVNO business case (revenue projections, loyalty uplift modelling, break-even, and a side-by-side on what your subscribers could generate). Arul will walk your team through both before you decide.