FROM THE CAMPAIGN
Main Street Mobile
The math behind Main Street Mobile.
You saw the pitch. Here's the model. Every assumption editable, every number traceable — start with your broadband base, set your penetration target, and watch the 5-year P&L, dashboards, and break-even year update in real time. The $540K leaving 500 households every year? Pressure-test it for your own town.
Show margin without broadband bundle savingsMobile drives two indirect revenue gains for your broadband book that don't show up as 'mobile revenue' but are real outcomes of the launch: (1) reduced broadband churn — bundled customers churn 20–40% less, saving you the broadband CAC and recurring ARPU you'd otherwise lose, and (2) plan upgrades — bundled customers upgrade to higher broadband tiers more often, lifting broadband ARPU. Toggle this ON to strip both effects out and pressure-test the mobile P&L on its own.