Employee Brand Handbook
This is an internal Reach Platform resource.
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Reach Platform — Internal
Employee Brand
Handbook
How to show up, post with purpose, and represent the future of connectivity. Version 1.0 — April 2026 — Confidential
Setup checklist — complete these before anything else
- Set your LinkedIn banner — download and upload the official Reach banner
- Update your LinkedIn bio — pick the template for your role
- Set up your email signature — paste the Outlook-ready block
- Set your Teams background — choose one of the 3 approved options
- Follow Reach on LinkedIn — repost and engage
Part 1
Set Up Your Presence
Five things to do before you post a single word. Work through them in order.
LinkedIn Banner
Your banner is the first thing people see on your profile. Use the official Reach banner — it signals credibility and consistency before anyone reads a word.
| LinkedIn Banner |
Official cover image. Recommended size: 1584 × 396 px. Download PNG |
To set it: Go to your LinkedIn profile → click the pencil icon on your background photo → Change photo → upload → Save.
LinkedIn Bio
Your bio should explain what you do, what Reach does, and why it matters — in your own voice.
How to update your LinkedIn bio
Go to your LinkedIn profile → click the pencil / edit icon on your profile card → scroll down to the About section → click the pencil icon next to it → paste your bio text → click Save.
General template
Helping brands and businesses launch their own mobile, broadband, and FWA services with ReachPlatform.com — no infrastructure, no telco complexity. Focused on [your focus: product, growth, APIs, UX, people, etc.].
Bio templates by role
Pick the one that matches your role. Each bio is ready to use as-is — just copy and paste it into the About section of your LinkedIn profile. The general template above is the only one with brackets to personalise.
PM @ ReachPlatform.com | Building tools that let brands launch mobile, broadband, and FWA in days, not months. Focused on modularity and simplicity.
Engineer at Reach — making telecom launchable via API. Helping brands offer mobile and broadband without infrastructure or pain.
Designer @ Reach — crafting UX for brands launching mobile or internet without ever touching a carrier form.
Helping partners grow faster with telecom that feels like SaaS. Driving Reach's brand and go-to-market strategy.
Enabling brands, ISPs, and creators to launch mobile and internet services through Reach — fast, branded, fully managed.
Supporting customer journeys from activation to retention @ ReachPlatform.com — smarter data, happier users.
Finance @ Reach — aligning embedded connectivity economics with modern business models and partner growth.
People Ops @ Reach — building a team as bold as our mission.
The day-to-day connection between Reach and our partners — making sure every launch runs smoothly and every relationship grows.
Supporting Reach partners from onboarding to scale — one connection at a time.
Making things work when they don't — TS @ Reach. Supporting partners with empathy and efficiency.
Behind the scenes @ Reach — making sure the team has the tools and systems to scale embedded connectivity.
QA @ ReachPlatform.com | Ensuring telecom launches are seamless and scalable — one test at a time.
Writing the voice of Reach — helping creators and brands understand, trust, and launch their own networks.
Turning Reach's data into decisions — tracking what moves the needle for partners, products, and the platform.
Building the partnerships that power Reach's next chapter — from first conversation to signed deal to long-term relationship.
First line of trust for Reach's partners and their subscribers — solving problems fast and making the experience feel human.
Keeping Reach's partnerships, products, and operations airtight — because moving fast and getting it right aren't mutually exclusive.
The operational backbone @ Reach — making sure the business runs as smoothly as the platform we build.
Keeping Reach's infrastructure fast, reliable, and scalable — so partners can launch without ever worrying about what's underneath.
Email Signature
Every email is a brand touchpoint. Use the standard Reach signature — consistent and professional across every conversation. Here's how to set it up in under two minutes.
How to set up your signature
Microsoft Teams Background
Your call background represents Reach too. Choose from the three approved options — all cleared for client calls.
| Gradient Accent |
Bold and energetic. Best for external partner and client calls. Download PNG |
| Clean Dark |
Sleek and professional. Great for sales calls and demos. Download PNG |
| Minimal Light |
Clean and subtle. Ideal for internal syncs and interviews. Download PNG |
To set it: In a Teams call → click ⋯ More → Video effects → Background settings → Add new → upload your image → Apply. Stays set for future calls.
Follow Reach on LinkedIn
Follow the official Reach company page — linkedin.com/company/reachplatform — and turn on notifications so you don't miss launches, partner news, or thought leadership worth amplifying.
Part 2
LinkedIn Etiquette
You don't need to be a writer or analyst to share Reach's story. Here's how to do it right.
What We're Building
Reach isn't just a telecom platform — it's a launchpad for brands that want to own their connectivity stack.
Turnkey Solutions
Launch mobile, FWA, or broadband — fast, branded, and fully managed. White-labeled or automated, live in under 30 days. For creators, ISPs, brands, and affinity groups.
Modular Solutions
Stack what you need, skip what you don't. CLM, CRM, billing, plan management, order fulfilment — easy to integrate or run standalone.
API-First and AI-Powered Connectivity
Legacy tech can't keep up. Cloud-native, modular, API-first. Flexible dev-friendly APIs, sandbox to production quickly, multi-carrier with no lock-in, automation and AI at every layer.
Two Ways to Share
Option 1 — Write Your Own Post
Great when you contributed to something exciting, have thoughts on an industry shift, or want to spotlight a moment from your role.
Tips for a great post
Keep it human — like you're explaining it to a smart friend. Add value: insight, emotion, or a quick reflection. Tag @ReachPlatform and teammates if relevant. Always include approved hashtags.
Example post
Just watched a creator launch their own mobile network using Reach ECHO — no code, no carriers, just brand power. This is why I joined.
Another example
Telecom tools don't need to feel like telecom. Just shipped a better onboarding flow for our partners at Reach — no forms, no delays, just simplicity.
One more
One of our partners just launched their own mobile brand using Reach ECHO — no engineering required. Full brand control, live in days.
Option 2 — Repost with Comment
Perfect when you see a company update you love and want to amplify quickly. Even 1–2 lines go a long way.
Repost example
Big moves from the Reach team. Really excited to see how ECHO is changing things for creators and affinity brands.
What's Safe to Share vs. What to Avoid
Safe to share
- Platform updates and product news that are publicly announced
- Team milestones and wins
- Thought leadership on telecom, creator infra, FWA, embedded services
- Official ReachPlatform.com blogs, case studies, and videos
- Partner stories, once publicly announced
Avoid
- Screenshots of internal tools, dashboards, or workspaces
- Anything under NDA or not yet announced
- Financials or performance data not yet public
- Speculative claims or competitor commentary
- Content that speaks for Reach instead of from your experience
Tone & Voice
Voice is constant — it's who we are. Tone flexes by context.
Do
- Be thoughtful, clear, and partner-first
- Show pride in the work and insight into the why
- Keep it concise — your network will thank you
- Lead with outcomes, not features
Don't
- Use jargon, superlatives, or anything boastful
- Try to sound corporate — just be real
- Lead with tech stack instead of outcomes
- Say: seamless, robust, best-in-class, synergy, cutting-edge
The Reach Core Four
Let these four principles guide your tone on LinkedIn too.
Approved Hashtags
Always tag @ReachPlatform when sharing. Use these approved hashtags:
Smart Outreach Messages
Use these when reaching out — the goal is connection, not pitching.
Hey [Name], I came across your work while reading about [topic] — really enjoyed your perspective. I'm at Reach, and thought it'd be great to connect and stay in touch.
Hi [Name], your work on [topic] really stood out to me. I'm working on embedded connectivity at Reach and always appreciate connecting with others in this space.
Hey [Name], loved your thoughts on [topic] — feels closely aligned with what we're building at Reach. Would be great to connect and learn from each other.
Hi [Name], came across your profile while digging into [topic] — loved your perspective. I'm building at Reach and would love to connect.
Do
- Personalize every request with 1–2 lines
- Mention a shared topic, role, or connection
- Keep it friendly — focused on learning, not pitching
Don't
- Send blank requests
- Copy/paste your bio or job title
- Lead with an ask or CTA
- Follow up repeatedly after they accept
Responding to Questions About Reach
Keep these ready for when someone asks about Reach — in DMs, comments, or at events.
Q: "How does Reach work?"
We're a telecom-as-a-service platform that helps brands launch mobile, broadband, and FWA services without owning infrastructure or needing telco expertise. We've partnered with major carriers and handle provisioning, billing, support, activations, and fulfilment — all through branded or API-first deployments.
Q: "Who uses Reach?"
Creators, fintechs, ISPs, flanker brands, and businesses exploring embedded connectivity. Some launch mobile services from scratch. Others bundle broadband or use our APIs to integrate telecom into their stack.
Q: "Do you own the network?"
No — we're not a network infrastructure company. We partner with carriers and focus on the experience layer: provisioning, billing, onboarding, support, and more.
Q: "Do you need telecom experience to work with Reach?"
Not at all. We've built the platform so you don't have to deal with any telco setup. Just bring your brand and your customers — we handle the rest.
Q: "How are you different from [competitor]?"
We focus on brand-first, non-telco teams. With us, anyone can launch fast with no infrastructure baggage — years to weeks, not the other way around.
Q: "What's your tech stack?"
We don't share internal architecture publicly, but the platform is cloud-native, modular, and API-first. Our dev portal has full documentation and tools for partners.
Part 3
Brand Asset Library
All official Reach brand assets in one place. Use only approved files. Do not alter, recolour, or substitute without Marketing sign-off.
| LinkedIn Banner |
Official cover image for your LinkedIn profile. Recommended: 1584 × 396 px. Download PNG |
| PowerPoint Template |
Official template for all internal and external presentations. Never start from a blank slide. Download PowerPoint TemplateDownload tip The file downloads automatically — check your Downloads folder. Open it in PowerPoint and use it as your starting template. |
| Teams BG — Gradient Accent |
Bold. Best for external partner and client calls. Download PNG |
| Teams BG — Clean Dark |
Sleek. Great for sales calls and product demos. Download PNG |
| Teams BG — Minimal Light |
Subtle. Ideal for internal syncs and interviews. Download PNG |
| Reach on LinkedIn |
Follow the official company page and turn on notifications to stay current. Follow Reach on LinkedIn |
Need something not listed here?
Contact marketing@reachplatform.com — custom sizes, partner-facing decks, and additional assets are available on request.
TL;DR — The Short Version
Everything you need to remember, in five lines.
"We built what we couldn't buy. Now we're offering the same infrastructure advantage to every brand that deserves it."— Harjot Saluja, Founder & CEO, Reach Platform
Questions? Contact marketing@reachplatform.com