Enabling rapid, branded mobile service creation with AI handling setup, operations, and value-added integrations.
Reach Unveils ECHO AI: The First AI-Powered Platform to Rapidly Launch Fully Branded Mobile and Connectivity Services
Chelmsford, MA — July 8, 2025 — Reach today announced ECHO AI, the industry’s first fully AI-powered platform for rapidly creating, launching, and monetizing branded mobile and connectivity services.
With ECHO AI, any brand can launch connectivity experiences in minutes — without code, telecom expertise, or complex integrations. AI handles plan design, billing, provisioning, compliance, customer experience, and value-added services to increase revenue and loyalty.
“We’ve always built for the non-telco point of view — making it possible to launch a mobile service in weeks, then minutes. ECHO AI is the next leap. It turns the entire service layer into a turnkey, instantly monetizable opportunity for brands, creators, and operators alike.”
— Harjot Saluja, Founder & CEO of Reach
Built for Speed. Designed for Scale. Powered by AI.
Historically, launching a connectivity service meant months of licensing, integrations, and regulatory hurdles. ECHO AI changes that.
It offers a simple, conversational setup where a few strategic inputs deliver a fully operational service. AI orchestrates every layer behind the scenes, cutting timelines from months to minutes.
“We didn’t just automate telecom’s old workflows. We redesigned the service layer as an interface instead of a stack. ECHO AI turns months of manual setup into guided, intelligent orchestration — and it doesn’t stop at launch. AI continues to simplify operations and technical maintenance, so our partners can focus on building and monetizing great experiences.”
— Avi Chopra, VP of Product and Technology at Reach
ECHO AI is designed to make launching and operating connectivity services turnkey and scalable across the entire customer lifecycle.
A Solution for Every Persona
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Delivers seamless, branded experiences with AI powering onboarding, management, and proactive support. Partners can launch differentiated offers that drive loyalty and growth without added overhead.
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Equips teams with an intelligent back office that streamlines support and prevents issues. AI-driven chat handles routine inquiries while proactive alerts manage critical transitions.
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Gives teams unified control with AI automating policy, billing, compliance, and analytics — turning telecom complexity into a growth engine.
ECHO AI reimagines telecom infrastructure as an intelligent, brand-owned service layer.
By transforming everything from provisioning to customer experience, Reach enables brands, ISPs, fintechs, and affinity groups to deliver mobile and connectivity services faster, differentiated, and fully integrated with their audience needs.
Intelligent Infrastructure, Reimagined for Brands
A Flexible Portfolio for Every Partner
Reach’s full platform capabilities, including network integrations, remain available in three deployment models:
Turnkey
With ECHO AI for rapid, out-of-the-box service creation.
Modular
BSS building blocks for customizing and extending.
APIs
Enabling partners to embed Reach’s capabilities directly into their apps and customer experiences.
This ensures partners can choose the approach that best aligns with their strategy — from fast launches to deeply integrated, differentiated experiences.
Reach is a connectivity-as-a-service platform that empowers brands, ISPs, and businesses to launch and monetize fully branded connectivity services on any network.
Partners get everything they need to design, deliver, and differentiate offerings under their own brand — with complete back-office support tools, built-in network integrations, and full control over pricing, packaging, and customer experience.
ECHO AI represents the next evolution in the telecom service layer: intelligent, customer-aware service creation that unlocks new revenue and deeper loyalty in just minutes.
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